About the job The EMEA Marketing Manager is responsible for overseeing marketing strategy and execution across Europe, the Middle East and Africa. The role involves developing and implementing marketing plans that drive growth, support the sales team, and increase awareness of our products and services. In addition, the Marketing Manager will engage in KOL networking to strengthen relationships with key opinion leaders in oncology diagnostics. The ideal candidate will be a strategic thinker with a deep understanding of market trends and a strong background in oncology diagnostics within the EMEA region.
Key Responsibilities • Marketing Strategy: Develop and execute comprehensive marketing strategies and plans for the EMEA region that align with the company's business objectives and growth targets.
• Market Research: Conduct market research to identify customer needs, preferences, and trends in the oncology diagnostics industry, and translate this data into actionable insights.
• Product Launches: Manage product launches and promotional activities, including market entry strategies, sales enablement, and customer education programs.
• Sales Support: Work closely with the sales team to provide marketing materials, training, and support for successful product sales and customer engagements.
erformance Tracking: Monitor and analyze campaign performance metrics, adjusting strategies as needed to optimize results.